The secret of most successful companies lies in their brand. Nike, Coca Cola, Pepsi, Sketchers and the list goes on; these companies are just examples of how branding is crucial to the business industry. Without the right brand, it would be so hard to market your product or your services to your audience. The first thing that you need to think of is what is it that your prospective clients would think or would remember when they hear or read about your company. Branding involves your slogan and your theme. It is like the summary of your mission and vision for the company.
If you can’t figure out the brand of your product or service, it is only wise to go to a marketing firm to help you with it. Here are some of the things that you must consider first when you think about your brand.
1. Know who you are and what you offer. This is important because this will help you stand out among the others. What does your company offer that others can’t provide. Or if you’re an artist and you want to brand yourself, you must dig deep to really determine what is it that you want people to know about you. Think of something that is unique or something that has not been done before.
2. Be a verb. Notice how successful companies have no became a verb? For example is “Google it,” “I was Facebooking this afternoon,” “Tweet me!” “Instagram that photo now!” and the list goes on. Think of something that would make you become a verb. Once you have achieved becoming a verb, you will know that you have become successful with your goal.
3. Leave a lasting impression. This is crucial because it is usually the only thing that would help retain your image to your clients. You must think like how your target would think. If you can’t picture your brand retaining something good in your mind, then it is time to brainstorm again and come up with a new idea.
4. Team effort is needed during brainstorming. Although it would be so genius of you to come up with the idea by yourself, but it’s always best that you engage your team when it comes to this subject. Why? Because you will be able to come up with other ideas and you will be inspired even more to think of something worth promoting out there.
A company without a brand is like a person without a personality. Having a name is not enough, it is your personality that would make people remember you and talk about you. Make sure that it is something good, because you don’t want to have a bad impression nor image to your prospective clients. Unless of course you are Rihanna or Nicki Minaj, then maybe you could go with that brand. But if you plan to target the masses, keep it in the good side. This is what usually sells out there. The good and nothing but the best.